Discovering Your Brand
Your brand is much more than your logo, or a collection of words and images. What is your organization’s brand? Your brand encompasses your core values, mission and goals expressed and understood by your constituents. That’s right, what’s understood by your constituents. It’s the message you send and it’s the message that’s received. Your brand equals your organizational brand reputation. Be sure what you believe your brand to be is also what your constituents believe.
What is integrated marketing and how does it relate to your brand? Integrated marketing spans all of your institutions communications to all target markets. In discovering and developing your brand, investigate, assess and develop your over-arching strategic message and plan. Experienced in developing strategic integrated marketing planning and execution, EdIM develops institutional branding campaigns, capital and affinity branding campaigns.
Research, plan, develop and execute. It’s an effective formula that EdIM has developed that will bring pathways for successful integrated marketing to your organization.
The ultimate success is meeting your mission and goals.