Media training is about being prepared and able to think on your feet. It is about making sure that your message is the one your constituents and others remember and trust. The goal is to make the most of media opportunities that are presented to you and those you seek. You will see that developing and delivering a clear and constructive message for your media responses ties back to your overarching communications planning.
EdIM takes a holistic approach to helping organizations and its people tell their stories. It’s about exuding confidence in yourself and the message, whether dealing with the expected or unexpected media situation. EdIM training prepares you with media tools and skills for communicating messages with maximum impact. Training tools include:
• Interview rehearsal
• On-camera test sessions
• Review appearance best practices
• Market test rehearsal Identify spokespersons
• Executive, board, staff, and faculty private and group media training
EdIM offers personal training and group workshops designed to fit your organizations need and schedule: developing media response focus for brand reputation; generating the media message for optimal impact; and, on- and off-camera media interview training;
From a well-developed communication plan comes all forms of communication strategies and response from your organization. It’s about ensuring that you’ve planned for all forms of communication with the right messaging. Developing what to say and how to say it. EdIM will collaborate with your staff to craft and test the most effective messages for every potential situation. Assessment of current communications, research, development, testing and enacting your plan with successfully development messages, strategies and actions is the core of communication plan development.
The goal for your overarching communication plan is to resonate your brand to all of your constituents with clear, appropriate and confident messages, promoting your brand reputation. EdIM works with your team, reviewing organizational goals and assessing current communication strategies, actions and responses, then planning a holistic communications approach for optimal ROI. These include approaches, such as:
• Message development
• Internal and external communications
• Media and public relations
• Crisis communications
• Donor relations
• Student recruitment for higher education
From this planning, developed will be a overarching communications plan for communicating messages for optimum impact and brand reputation.
Crisis Communication Plans
Crisis communications is about pre-planning, thinking on your feet, and not panicking. It’s about having a plan of response ready for any crisis scenario that sends a message that you’re on top of the crisis response. If there’s a crisis you don’t want to be caught with no plan, or an unfinished plan. In a crisis, there’ll be no time to develop a plan, you must have everything in place prior to a crisis so your response is quick with steps in place to communicate effectively to media for a clear and focused message, through all potential media channels to the audience.
EdIM works with your team in preparing crisis communication planning through all potential communication channels via:
• Critique of current crisis response planning for communications
• Crisis communication plan development for various events through various technologies
• Crisis communication team drills
EdIM works with your crisis team, assesses current crisis communications, assists you in developing a crisis communication team and identifying and preparing spokespeople, develops processes and protocols so if/when a crisis at your organization occurs, you can spring into action and aren’t caught on up on any stage of getting the message. Mobilizing efficiently and effectively protects those impacted by the crisis, and also can protect any significant damage to your brand from a sluggish response.