About

A New Era in Marketing

EdIM is a company with the flexibility to quickly respond to your organization’s needs in the fast-changing landscape of integrated marketing. Your institution has resources and people with expertise: EdIM works closely with you, allowing you to take advantage of the cooperation between EdIM and your people and resources, resulting in heightened success in successfully meeting your organization’s  goals. It’s all about EdIM integrating expertise, resources and customer service.

Dedicated to success, EdIM is an integrated marketing company that provides strategic and creative services for branding. EdIM develops cohesive marketing communications for your promotion and success. Developing strategies for your brand success and organizational reputation encompasses assessing your current initiatives and your goals, then developing a comprehensive strategy to meet those goals.

EdIM founder, Dr. Becky Watson, has 30 years of experience in integrated marketing and communications, as a chief communications officer, creative, and higher education communication faculty. She has conceived, produced and overseen organizational branding, integrated marketing and communications planning and execution, enrollment management, capital campaign planning, experiential education programs, overarching marketing and communications planning, and crisis communication planning.